Vertical Horizons photos by Romain Jacquet-Lagreze
It’s easy to get a measure of a building from afar, but you cant really appreciate a towering city structure until you’ve craned your neck up the length of its spine, admiring the way its reflective edges seem to scrape the sky. Romain’s series captures the behomeths of Hong Kong, from the human perspective of always at their feet. Book available for purchase at hk.asia-city
End It by SapienitNitro.
With a proposal, at least, unusual, the agency SapienitNitro developed this brilliant and creative action for the “NOG End It”, which, despite the sensitivity of the issue, calls us to a reflection that is impacted by both the proposal and through the action is used to present it. By far, an idea that in certain, will serve as a reference for creative and humans engaged in helping to solve the world’s problems.
The proposed motion that the NGO End It supports is to eliminate a problem that we, unfortunately, have become accustomed to see but pretends not to. Ignoring statistics and keeping our routine, we follow the life without considering that, despite already being in 2013, slavery - a term apparently forgotten the old history books of college - still exists and is getting stronger and “invisible” in the eyes of those do not want to see the problem. Between the lines, we all have a share of this blame. After all, we ignore and we think that even happen anymore.
To prove the opposite and show that slavery is not something of the past is important to note that, today, we have more slaves in the world than ever before. Thus, the creative called for a “media” somewhat surprising: a truck with laterals transparent. The idea is simple. After all, how can you reach an audience that despite already knowing the problem, ignore it? “Simple”. Go up against where the comfortable view of this audience is, and without delay, escancare the problem at once.
“Today there are more slaves than at any time in our history.”
loop / oktober 2004 - september 2005 / asprovalta